HBO
 ‘By’ campaign
Infiltrating NYCC with The Voice

To launch HBO’s Dune: Prophecy at NY Comic Con, we created an interactive play where participants had to give up control to the ultimate weapon of the Bene Gesserit: The Voice. In near-total darkness and surrounded by 100 Sisters, The Voice commanded participants to confront high stakes challenges. Those who obeyed were initiated before the Reverend Mother.





The Times
 ‘By’ campaign

Revealing the people behind those two little letters, ‘By’

‘By’, that simple word seen on every piece of journalism published on the The New York Times. Behind it, a different human, a different life, a different voice making up the 1700 journalists who to bring us the truth every day. This is a campaingn about them.